There are lots of debate that we should not opt for fashion forecasting as fashion market is the most volatile market and specially for the women's wear sector. Yes you all are right women's fashion market is really very volatile but still fashion trend forecasting is the important tool to beat the competition. But lets start to understand what is fashion forecasting. I have been working as trend forecaster for more than 4 years, I have been involved as trend researcher where we were working for how to be more accurate in trend prediction. Lets first get to know what is Trend . Fashion Trend forecasting is understanding consumers demand for the mass fashion to luxury fashion in the sector of men's and women's market, its marketing analysis not just the guess work, its just not anticipation or imagination its involve runway-street-retail analysis with the validation from consumers psychological changes due to current sociological , economic and technological demo...
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