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Showing posts from May, 2015

Inspiration- what-why-how

Inspiration in fashion trend forecasting is just not a randomly selected inspiration. Don't get confused that any inspiration may led to successful trend prediction as when we talk about trend forecasting our inspiration is specially crafted based on consumers demand, psychological changes, latest demo graphical breaks, economic policy, exposures towards latest development in society. For every season we work with the new inspiration which is outcome of the in depth analysis of market, consumers mood swing. From country to country, city to city we follow different set of inspirations. An inspiration is indirect communication to the consumers demand, which is affecting there choice in visually attractive manner. Inspiration development                                                          WHAT WHY HOW WHAT- When we are developing our first inspiration it should be carefully drafted one, with the question what is really affecting consumer's psychology, what are

Why fashion forecasting is important.

There are lots of debate that we should not opt for fashion forecasting as fashion market is the most volatile market and specially for the women's wear sector. Yes you all are right women's fashion market is really very volatile but still fashion trend forecasting is the important tool to beat the competition. But lets start to understand what is fashion forecasting. I have been working as trend forecaster for more than 4 years, I have been involved as trend researcher where we were working for how to be more accurate in trend prediction. Lets first get to know what is Trend . Fashion Trend forecasting is understanding consumers demand for the mass fashion to luxury fashion in the sector of men's and women's market, its marketing analysis not just the guess work, its just not anticipation or imagination its involve runway-street-retail analysis with the validation from consumers psychological changes due to current sociological , economic and technological demo