Inspiration- what-why-how

Inspiration in fashion trend forecasting is just not a randomly selected inspiration. Don't get confused that any inspiration may led to successful trend prediction as when we talk about trend forecasting our inspiration is specially crafted based on consumers demand, psychological changes, latest demo graphical breaks, economic policy, exposures towards latest development in society.
For every season we work with the new inspiration which is outcome of the in depth analysis of market, consumers mood swing. From country to country, city to city we follow different set of inspirations.

An inspiration is indirect communication to the consumers demand, which is affecting there choice in visually attractive manner.

Inspiration development

WHAT WHY HOW
WHAT- When we are developing our first inspiration it should be carefully drafted one, with the question what is really affecting consumer's psychology, what are the current sociological, demographic, economical changes which is conflicting drastically the moods of market.

WHY- Now after careful, in-depth research, we are ready to extract among the most influencing theme of the season, we are ready to translate them onto theme canvas. We need to ask why a consumer is ready to accept such color, prints and silhouettes.

HOW- To select the best Inspiration theme- film, cinema, music, celebrities, political leaders are the most influencing entities, we should find the most influencing celebrity, song, movies, which is affecting consumers mood. We can go through social media to find out the most trending topics for better inspiration board.
Street trend, runway shows are the most important tools which anyone should follow

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